"Long Tail rule: Understand the power of free"
If any of you have seen the commercials for the video professer, he has got the power of free almost perfected. He must be doing something right because these commercials have been on for while. This morning I saw his latest installment of free software. It is interesting that he even says in the commercial, I'm giving you this software for free because after you try it I know you will want to buy my other products. This is a great example of getting people in the door with a free product with the hope they will spend money later. A lot of the concepts we read about in all of our books could be applied to the Video Professor business model; diffusion and adoption, marketing to the long tail customers, and giving people access to free products.