Monday, April 13, 2009

Ad Spending

I got this today. Very interesting.



  1. That is interesting. The newspapers and magazine negative percentage makes sense, with print media producation dropping. Especially with newspapers, when there are less newspapers that means less space to advertise. The cable jump is curious, I would almost thing online advertising would be higher, but people do still love their TV (like me!) !Ginger

  2. Less paper....hmmm....helps the environment, shows some social responsibility.
    I remember a question being asked during class "How many of you read or purchase the hard copy newspaper ?" and many of us couldn't answer that question with a "yes" because we agreed that it was too much paper to read, but some of us agreed that we still want to pick up the hard copy of a magazine and read that is very interesting that magazine ad spending has shown the greatest decline.