Saturday, April 18, 2009

94 Percent of CNN’s Audience Doesn’t Use Twitter

Well I feel a little better knowing this...from


April 17th, 2009 | by Adam Ostrow21 Comments

While today might be a huge day in Twitter (Twitter reviews) world with CEO Evan Williams set to appear on Oprah alongside Twitter’s first million follower man, Ashton Kutcher, CNN’s audience apparently still largely has no idea what the service is all about.

Today’s poll on the main page of asks “Do you use Twitter?” With better than 80,000 votes cast, only 6 percent of users say “Yes,” while 64 percent say “No,” and 30 percent say “What’s Twitter?” At first glance, these numbers are surprisingly low given the air time the network has devoted to the service, especially in recent days with the Ashton vs CNN battle to reach one million followers.

Of course, for an organization on the mainstream scale of CNN, 6 percent actually translates into a fairly significant number of people – with over 30 million visitors to its site in March according to Compete, 6 percent is around 1.8 million people.

How will the Oprah moment change these numbers? It would be interesting if CNN asks the same question next week.

1 comment:

  1. I feel better too! Although it probably isn't that surprising. I would guess for every person that uses Twitter, there is a person who doesn't. As the article says with CNN's audience, 6% is still a pretty big number, but that just means the number of people not using it is even bigger! ~Ginger