WASHINGTON (AFP) — An advertisement dressed up as a news story on the front page of the Los Angeles Times has reporters at the newspaper fuming and the publisher defending the move.
The advertisement, for the NBC television series "Southland," appeared on page one of the Times on Thursday. Although it was labelled "advertisement," the ad resembled a news story complete with a bold-type headline.
According to the blog MediaMemo, more than 100 staffers at the newspaper signed a petition protesting the appearance of the fake news story ad on the front page.
"We the journalists of the newsroom strenuously object to the decision to sell an ad, in the form of a phony news story, on the front page of the Los Angeles Times," mediamemo.allthingsd.com quoted the petition as saying.