An excerpt from the above article posted on mashable.com stating the same thing Dr Syb keeps saying about the elimination of the middle man:
"The future of social journalism will be driven by disintermediation, the replacement or removal of middlemen in the supply chain. This has already happened on the revenue side, with Craigslist (Craigslist reviews) and other online resources taking classified ads from newspapers. As the newspaper industry consolidates, and social media matures, journalists will increasingly work as independents, forming transient relationships with multiple publishers. A handful of national brands will survive, and hundreds, perhaps thousands of new microbrands will flourish. The public good will be preserved, and society will be more transparent."
Full article at: http://mashable.com/2009/04/07/social-journalism/