Wednesday, March 25, 2009
The Long Tail of Netflix
From The Long Tail- "Today you can choose to have Amazon ship you tax software in a box in ten days or simply download it and run it right now. Other services offer you the same choice for music: a CD next week or the digital tracks now" (248).
Years ago I can remember song writer friends being stoked that their song made it on a George Strait record or a Faith Hill album. Back then it was all about CD sales and they were guaranteed their royalties along with the hit writers on the record. However, with the advent of digital downloads if your not the writer of the hit you WILL make less money. Not just a few thousand dollars, but tens-hundreds of thousands of dollars in difference. However, it is all about customization now and selection. I no longer buy the whole CD I typically purchase 2-3 songs from an album on iTunes.
The link below is about Netflix streaming movies online. Which will likely cause consumers to customize their movie experience and not go to the brick and mortar stores. They can save time, gas, and money. However, it will impact stores such as Blockbuster even more.
Here is the link