Monday, March 23, 2009
The Long Tail: Are we losing something valuable
I am reading "The Long Tail" and I understand what the auther is saying about virtues of getting away from the constraints of "Brick and Morter" buildings. However, as regards the movie industry, aren't we minimizing the experience of being in a theatre. There are some movies that are better in the theatre. Bigger screens, better sound, overpriced drinks and popcorn, etc... If this trend continues, is there a risk that the movie theatre will disappear? Currently the phrase "direct to video" is viewed in a negative conotation, but what if that becomes the norm?