"Long Tail rule: Understand the power of free"
If any of you have seen the commercials for the video professer, he has got the power of free almost perfected. He must be doing something right because these commercials have been on for while. This morning I saw his latest installment of free software. It is interesting that he even says in the commercial, I'm giving you this software for free because after you try it I know you will want to buy my other products. This is a great example of getting people in the door with a free product with the hope they will spend money later. A lot of the concepts we read about in all of our books could be applied to the Video Professor business model; diffusion and adoption, marketing to the long tail customers, and giving people access to free products.
Ginger
Tuesday, April 7, 2009
Monday, April 6, 2009
iTunes to Sell You Your Home Videos for $1.99 Each
The Onion posted this spoof story:
Cupertino, CA -- Apple Computer, producer of the successful iPod MP3 player, is now offering consumers limited rights to buy their own home movies from the media store iTunes for $1.99 each.
On a more serious note, it made me think of what we talked about in class regarding having ownership of your own things -- including DNA. Maybe the future is paying for "online storage" ...de-cluttering our computers and being able to go to one place for all our family memories.
http://www.theonion.com/content/news/itunes_to_sell_your_home_videos
-- Sadiqua
I Heart Zappos!
So I loved the story the guy told in Lori's post about the woman's shoe returnto Zappo's so I had to find the blog she wrote and post it!
Angela Branch
http://www.zazlamarr.com/blog/?p=240
Angela Branch
http://www.zazlamarr.com/blog/?p=240
Futuristic communication on the rise!
I wonder is are they referring to the commercial where the mom is talking to her son from the HUB!
Angela Branch
http://www.technewsworld.com/story/mobile-tech/66738.html
Angela Branch
http://www.technewsworld.com/story/mobile-tech/66738.html
Higher Education Reauthorization Act
This came up in class on Saturday, about how schools are now required to take all credits from institutions regardless of accreditation. I looked more into the specifics and here is a brief summary:
"Student achievement: The act reflects the essential historic distinction and collaborative relationship between institutional standards and accreditation standards regarding student achievement. An institution sets its own specific standards and measures consistent with its mission and within the larger framework of the accreditation standards. In consultation with institutions, accreditors set common standards that are used to review all of the institutions they accredit."
Basically, as Dr. Syb pointed out, it puts the responsibility back on the school to determine the academic nature of the course and whether to give credit. The act dictates that schools are required to review all credits that a student has taken. So, before when a school would not even look at a transcript because the institution was not accredited, now it is required to accept and review all transcripts. The question becomes, does doing this lower the standards of higher ranking schools that pride themselves on academic responsibility?
Ginger
"Student achievement: The act reflects the essential historic distinction and collaborative relationship between institutional standards and accreditation standards regarding student achievement. An institution sets its own specific standards and measures consistent with its mission and within the larger framework of the accreditation standards. In consultation with institutions, accreditors set common standards that are used to review all of the institutions they accredit."
Basically, as Dr. Syb pointed out, it puts the responsibility back on the school to determine the academic nature of the course and whether to give credit. The act dictates that schools are required to review all credits that a student has taken. So, before when a school would not even look at a transcript because the institution was not accredited, now it is required to accept and review all transcripts. The question becomes, does doing this lower the standards of higher ranking schools that pride themselves on academic responsibility?
Ginger
A Hospital Is Offering Digital Records
Online personal health records — controlled by patients themselves, not by hospitals, doctors, insurers or employers — have been available for years. Yet only a small percentage of Americans have digital personal health records today, analysts estimate.
NY TIMES LINK
Lori
The Decline of Newspaper Revenue and the Promise of the Human Network
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